WinRAR Rebranding concept

2018
Everyone knows the good old buddy WinRAR. This world’s most popular Windows utility is the choice of millions of users around the world. It allows you to create and view archives in RAR or ZIP formats and unpack different archive file formats with a few clicks. Many years have passed since its first release, so it is high time to create a unique rebranding concept!
Project type: Concept, Personal Project
Who worked on the project: Barbara Morrigan
What I worked on: Branding, Logo Design, Website design, UI/UX design, Illustration

Logo

The previous one was extremely old-school, so I played around with it. The general idea was to keep the main concept and colours, but convert it to more simple shapes and nice modern gradients.

The old one

Recognisable, but too outdated and complicated.

Iteration #1

A much better version but still needs improvements.

Iteration #2

Good! But it is still difficult to perceive visually.

Final iteration

I’ve applied the old-school fonts, Arial and Proxima Nova, fitting the culture of the programming community.

I’ve used smooth gradients instead of a previous color palette.

Simple yet recognizable shapes of folders reveal the concept of the “Library.”

Interface updates

To build an intuitive user interface, I have followed the essential principles of effective icon design: consistency, legibility, and clarity.

I’ve created a simple icon design and applied minimalist material icons to avoid interface overload.

I have added more whitespace and used a grey background to make a user interface less cluttered and easier to navigate.

The file size is now displayed alongside other metrics.

Now, there is enough space to display the time and date of all modifications.

Product Package

Bold brand colors and other elements of a new product box create an additional visual appeal, draw the customer’s attention, and make a product stand out.

Website

Homepage

The navigation bar is now visible at the top of a page. An updated landing page allows you not only to buy and download WinRAR more easily but also displays all the important information about a product.

Download page

The old download page had an inconvenient UX and wasn’t visually appealing. Users were wasting much time while scrolling through an entire page to find the needed version of WinRAR. Now, there is an easy-accessible download button that automatically detects the user’s system and suggests another option below.

About

The product information has become much more consistent and easier to read.

News

Now, a redesigned media page shows news thumbnails and displays the last update in a large format.

Support page

The old download page had an inconvenient UX and wasn’t visually appealing. Users were wasting much time while scrolling through an entire page to find the needed version of WinRAR. Now, there is an easy-accessible download button that automatically detects the user’s system and suggests another option below.

Contact Page

Instead of a few contacts, a page now has an extended contact form with a set of dropdown options, consistent fields, and a block with the partner programs below.

Buttons and forms

Brand elements

Support icons

H1 – Rockwell 95 pt

H2 – Rockwell 60 pt

H3 – Proxima Nova Semibold 26 pt

I’ve enlarged the text of short accent statements and applied Proxima Nova Regular 32 pt.
I have used Proxima Nova Regular 32 pt because this font looks neutral and harmoniously combines with bold branding elements. It is easy to read and supports different languages, including Cyrillic symbols for Slavic languages.
Links – Proxima Nova Bold 22pt

What I've learned from this project

I created this concept to practice my branding skills. I know that conservative brand like WinRAR would never go that radical, so it was mostly a creative exercise for my personal development.

WinRAR emailed me that they think the same, but had a lot of fun exploring my concept. If we'd collaborate on the real redesign, I think that it would have completely different direction.

But anyway, developing this identity was extremely enjoyable and valuable for my experience. And it also  got a lot of pleasant reviews from the design community.

Let's work on something awesome together!

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I'm based in Warsaw, PL and looking for full-time remote offers, preferably from the United States.

I'm also opened for relocation.

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