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UserWise - is a second product by my client TheoremReach. 
It was launched as a response to the overwhelming demand from game publishers to have a homegrown solution available for understanding user behavior, sentiment, happiness, and improve overall ROI.
Project type: Client project
Who worked on the project: Barbara Morrigan within Fireart Studio team
What I worked on: Branding, Logo Design, Website design, UI/UX design, Illustration
Live version: (may be updated by client)

At UserWise you can create survey campaigns, adding and customizing questions and setting up targeting details. You can also add and edit new apps and manage users.

The flow was created based on close collaboration with the client, explaining technical nuances of the product and providing rough wires which I could improve and turn into high-fidelity designs.

App design

Website design

The website was created to give an overview of the product and grant user an ability to get a product demo. 


Beta-access request

Placeholder beta request

This page was a placeholder before the actual website was launched.


We wanted to keep the inheritance and show a connection between brands so I used palette similar to TheoremReach, but now the core color is blue and the other ones are secondaries.

Logo design

UserWise logo was created after 2 round of sketches based on the clients' preferences. We explored different concepts symbolizing user research.

Finally we got to the DNA idea which means that we know our users on any level.

Final version


Header illustration was created based on my concept with the precious assistance of Fireart Studio illustrators team.

While illustrating, I was aspiring to clean, light and trustworthy feeling with bright colours and modern stylish hand-drawn accents.

What I've learned from this project

This project was a tricky challenge because we didn't have much time to be consistent in UX-research, creating wires etc. The project started from a few screens that were intended to be a part of TheoremReach flow, but lately grew up into a separate product.

However, we worked as a team with the client, they did a great job introducing me to the project and I did my best to make user experience as smooth as possible and design some really beautiful stuff!