Find your Ojo
Ojo is an online-platform for graduates in the Arabic region to headstart your career, communicate and learn.
Project type: Client project
Who worked on the project: Barbara Morrigan under art-direction of Tolik Nguyen within Fireart Studio team
What I worked on: Web design
https://www.findyourojo.com (may be updated by client)
Before we started designing the main landing page client asked about creating a quick placeholder for collecting emails of the potential customers.
Then I moved to the wireframing stage. We had a lot of iterations trying to understand the clients' needs and display a copy in the best possible way. We also decided to merge this stage with illustration sketching so we have an idea how to natively incorporate graphics in the design.
The client provided really nice brandbook so I created a few quick style explorations with both illustration and stock imagery matching the brand and setting a visual direction for the design.
Finally we decided to go with header #2 and built the rest of the page based on it. Bright bold style oriented on young generation is explaining how the product works and attract new users.
I've created a few sketches with diverse students. We were consulting with the Fireart illustration team and planned to use these on the page. But finally we agreed to use imagery provided by client's internal team.
What I've learned from this project
This project took some time from pur team to understand the client's vision and needs. But our collaboration was very productive: we collected huge and beautiful moodboards, tried different options and explored really cool styles. This experience was very useful to our team in terms of communication, and the client was really happy with what we created!