Instalogiya was created by two famous Russian bloggers Alexandra Mitroshina and Alexandra Ketova. They taught more than 1000 young bloggers individually on Instalogiya platform.
Project type: Freelance client project
Who worked on the project: Barbara Morrigan
What I worked on: UI/UX design, Logo design, Web design
http://www.instalogiya.com (may be updated by client)
It started from...
When Alexandra decided to create a blogger school, it started as a chat with a few lectures in Telegram messenger. Then I accepted the challenge to create an online platform.
Clients wanted to keep the unicorn - the symbol they've chosen previously. So I provided a few sketches of how it may look like.
Finally we decided to go with geometric logo imitating an origami art.
The main trick was the cyrillic naming. There aren't much cool cyrillic fonts. So I took Code Pro and adjusted non-cyrillic letters manually.
H1 - Proxima Nova Bold 48px
H2 - Proxima Nova Regular 36px
Body text - Proxima Nova Light 18px
LINKS AND BUTTONS
Cyrillic websites are feeling lack of choice for good fonts, so I was exploring many of them to find something that fits. Finally we agreed on Proxima Nova - classic sans-serif that fits interfaces perfectly.
The homepage tells a story of the project. Who are the owners, what do they teach, why you should choose their course.
When purchasing, user redirects to the external payment system by Yandex and gets prominent message about their payment status.
I've created different statements for "My courses" tab: user can subscribe for the newsletter about new course if nothing is available for now.
The most important part was the homework. Each lecture includes practical excersizes, which must be submitted through the Instalogiya platform to get feedback from the teachers.
User can provide links, descriptions and photos depending on the task.
The design in responsive and works on each device type. The main user traffic for the course was based on Instagram ads, so being mobile-friendly is really important.
What I've learned from this project
I found out about Instalogiya when I was curious about Instagram marketing so I offered my services to Alexandra and started collaborating with her.
I contacted my friends and business partners Vitaly Gul (Front-end) and Eduard Zaboev (Back-end) so they joined the development process.
I was responsible not only for designing, but for the project management as well. This experience improved my communication skills and granted really nice product for ambitious young bloggers desiring to learn and grow.